Findings from our own datasets, notes on how we work, and what’s changing on the platforms.https://sodalytics.com/enhttps://sodalytics.com/blog/how-to-separate-paid-reach-tiktok/https://sodalytics.com/blog/how-to-separate-paid-reach-tiktok/TikTok's ad label says a post may be advertising something, not how much reach was paid for. Here's how Sodalytics reads paid reach from the data instead, and why every figure is a range.Mon, 19 Oct 2026 00:00:00 GMT