Coming soon · included with every Watch
Craig – Your social intelligence companion.
Craig keeps every report and finding from your engagement in one place and turns any question about them into a clear answer, with the report it came from.
Craig · Your channel
Today
Channel Watch · 21 Sep
What changed in hook performance since Q2?
Competitor Watch · 14 Sep
Which competitor grew fastest this month?
Earlier
Comment Deep Dive
Which questions are still unanswered?
Quarterly review · Q2
Five findings for the team briefing
Reads: every report since your kick-off
Example conversation
What did we find about my hooks in March, and does it still hold?
In March, posts that opened by asking viewers to do something carried your reach, and reveal openings stayed below your typical post.
Your latest report shows the same pattern.
Channel Watch · 10 MarChannel Watch · 24 MarChannel Watch · 21 Sep
Months of findings. One place to ask.
Find it in seconds, not in your inbox
Months of reports sit in email threads. Craig has read all of them, so the finding you need is one question away.
See what changed over time
Ask whether a pattern from March still holds, or what moved since last quarter. Craig compares across every report you’ve received.
Find what no report was written for
Every post we analyse carries our labels for format, hook and topic. Craig works on that prepared data, so it can answer questions like which hook type carried your reach across the whole year.
What Craig knows
- 01
Your Watch reports
Every weekly or fortnightly report, from the first one on.
- 02
Your Deep Dives, with our analysts’ notes
The full reports, including the answers to your own questions, plus the context and reasoning behind each finding.
- 03
Quarterly reviews
What each quarter taught us, and what we recommended changing.
- 04
The labelled data behind the reports
Every post we analysed for you, with our labels for format, hook and topic, and checked against a reference set labelled by hand.
- 05
Anything you send us
Exported analytics, an API connection, campaign plans or a list of your own posts. You decide what Craig should know, and we add it to your engagement.
Want something included? Send it to [email protected] or mention it on your kick-off call.
And what it doesn’t
Craig is an AI assistant, but it doesn’t guess. It answers only from the analysis we’ve done for you and the data we ingested on your behalf. If your reports don’t cover a question, it says so instead of making something up.
Every answer names its report
So you can open the source and check before you act on it. Conclusions Craig draws from the data itself are marked as its own.
Nothing from other clients
Your reports and data are kept separate from everyone else’s. Craig for you never sees another engagement.
Never trained on, never shared
Your reports and data are not used to train models and are never shared or resold.
Things you could ask
Craig doesn’t replace the person who writes your report. It makes what they wrote easier to find, compare and use.
Looking back
“Which formats did we flag as losing reach in Q2?”
Craig pulls the findings together and links each one to its report.
Comparing
“Is the competitor we watched in May still growing faster than us?”
Craig compares the latest Competitor Watch with the earlier one.
Briefing
“Give me the five findings my team should know before Monday.”
Craig summarises the recent reports, and you check the sources before you send it.
Be the first to try Craig.
Craig will be included with every Watch. Leave your email and you’ll be among the first to hear when it’s ready.