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New on the blog: How we separate paid from organic reach on TikTok

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“What’s actually working on my channel?”

Know what to start, stop and continue.

See what draws people in and where you lose them. An in-depth look at your content shows what’s worth building on, measured against your market.

See Channel Deep Dive
Is it you, or the market? From an example Channel Deep Dive on a games publisher’s TikTok channel: a line chart of the channel’s typical post each month against the year’s typical post, next to the same line for the field. The channel falls from 2.95 in October to about 1.0 in December, the field stays near 1.0 until June, and both end at 0.65 in September.
Example · Your reach against your market, month by month

“What can I learn from my competition?”

Find the gap your competitors leave open.

Discover what gives your competitors their edge. A deep look at the brands and accounts competing for your audience’s attention.

See Competitor Deep Dive
The gap, from an example Competitor Deep Dive on premium cars: topics plotted by reach against how often the direct competitors make them, with sound and ASMR, reveals and safety tests in the works-but-rarely-made corner.
Example · What carries your competitors’ reach, and the gap

“What does my audience care about?”

Find out what people really want.

Create content your audience is already asking for. Months of comments across your channel and your competitors’ reveal what sparks a reaction, what people want more of and the questions they keep asking.

See Comment Deep Dive
Eleven needs, sized, from an example Comment Deep Dive on skincare: a treemap of what audiences ask for in the comments, led by “send me PR” at 40 %, then “where can I get it” and “talk to me” at 13 % each.
Example · What your audience asks for, sized by share

Talk first?

Book a 30-minute call to talk through your goals and what’s holding you back. We’ll show you how we can help and which service will give you the answers you need.

Portrait of Björn Rohwer

Björn Rohwer

Founder of Sodalytics

Prefer email? [email protected]

Intro call · 30 min · video

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What we offer

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Deep Dives

Channel Deep Dive

Get a tailored analysis of your hooks, formats, topics and retention, plus anything else you want to know about your channel.

Competitor Deep Dive

Find out how competing brands and creators win attention, what makes their best content work, and where your brand can stand out.

Comment Deep Dive

Turn your comment sections and your competitors’ into a guide to what your audience really wants.

Watch

Weekly

Channel Watch

Get weekly insights into performance patterns, with recommendations to build on your best content and fix what’s holding you back.

Weekly

Competitor Watch

Stay on top of what your competitors post and how they win attention, with clear takeaways for your own content every week.

Every other week

Comment Watch

Uncover emerging interests, reactions, and questions in comments across your channel and competing accounts to guide your content.

Get to know Sodalytics

Anything else? Write to [email protected] or book a call.

Not sure where to start? Find the service that fits
I didn’t get it yet. What exactly is Sodalytics?

Sodalytics is an independent social media data consultancy. We answer the questions your channel analytics can’t: Why are my views stalling? Is it really the algorithm? What are my competitors doing that I’m not? We look at your channel and your audience next to your competitors and your market, and tell you what’s working and what to change.

Who is behind Sodalytics?

Björn Rohwer, previously Head of Data & AI at We Are Era, part of Bertelsmann, where he led analytics for some of the world’s largest consumer brands. Before that, he grew his own TikTok channel to 50,000 followers, organically. More on the About page.

What is the Free Sample?

A short presentation answering one question you bring about your channel, your audience or your competitors. No question? Just send your handle and we’ll show you where you stand in your market or niche. Afterwards, we walk you through it on a call. It costs nothing because what we do is easier to show than to explain: you see how we work before you spend anything.

Do you need access to my accounts?

No, for most services. Most of our work, including the Free Sample, runs on public data and third-party analytics tools. For Channel Deep Dive and Channel Watch, the results are more thorough with exported analytics or an API connection, but only if you choose to share them.

What data do you use, and where is it stored?

Public posts, public metrics and public comments in aggregate, plus your exported analytics or an API connection, if you choose to share them. Your data and our analyses are stored in the EU. How we handle it is on our Approach page, and every service provider we use is listed under Sub-processors.

Do you also produce content or run channels?

Sodalytics deliberately stays with the analysis. That way our analysis about your market and your channels can stay 100% independent.

What does an engagement cost?

It depends on the service and the scope. After a short call, we send you an offer tailored to what you need.

See the insights for yourself.

Share your handle for a free sample analysis. Explore your content, competitors, or audience, or tell us what you’d like to understand.

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