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Weekly

Channel Watch

Channel Watch is social media monitoring for your own channel: a report we write for you every week.

Turn each week’s results into better decisions for your content. Channel Watch explains the week’s most important development on your channel, highlights smaller shifts worth watching and puts the key figures into context, so you know whether it’s you or the whole market.

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What you get

The story of the week

The one thing that mattered most on your channel, looked at in a bit more depth.

Shorter observations

What else moved, and what it means for you.

The week in numbers

The few figures worth knowing, not a dashboard.

By email, on the same day every week.

What it looks like

A real report for a made-up client: a German burger chain on TikTok with 230,500 followers, measured against 31 burger brands and 1,400 videos, and the week of 28 Sept. to 4 Oct. 2026.

A real report: a German burger chain on TikTok with 230,500 followers, 31 burger brands, 1,400 videos, and the week of 28 September to 4 October 2026. Swipe through the email header and three excerpts.

The header of the example Channel Watch email for the made-up client BrauseBurger: “Channel Watch No. 4: Your week turned when you asked people to pass it on”, week 40, with a short note from Björn Rohwer. — The email By email, on the same day every week.

Excerpt 01 of the example Channel Watch email, the story of the week: “The chicken menu found its audience the moment you asked people to pass it on.”, with the views of the launch week against this week and three blurred post covers. — **The story of the week:** The one development that mattered most on your channel, the posts behind it, and what it means for you. 01 · The story of the week What moved on your channel, the posts behind it, and what it means for you.

Excerpt 02 of the example Channel Watch email, shorter observations: a 36,000-follower account that ran the same ask and reached 268,100 views, with its post cover and further observations. — **Shorter observations:** What else moved on your channel and around it (e.g. a breakout post in your market, video length, posting times), plus one early trend. 02 · Shorter observations What else moved on your channel and around it, plus one early trend.

Excerpt 03 of the example Channel Watch email, the week in numbers: “Fewer people see your posts than in summer. The ones who do, do more with them.”, with a weekly chart of shares, saves and comments per 1,000 views. — **The week in numbers:** Your channel against your own typical and your set: the few figures worth knowing, not a dashboard. 03 · The week in numbers You against your typical and your set, not a dashboard.

This is an independent demonstration, not a commissioned client project. The company featured has a fictional name representing a real, unnamed restaurant chain. Its publicly observable social media data reflects that chain’s actual performance, while post covers have been blurred. Internal analytics are illustrative and modelled, not measured. All other accounts, posts and reported performance figures are real. The analysis is based on publicly accessible data and was prepared independently, without the involvement, approval or endorsement of the accounts featured.

How it works

Once, at the start

Kick-off

We agree what we watch, which competitors count as your market, and your delivery day.

Every week

The report

Analysed and written by a person.

Every quarter

The synthesis

A step back: what the quarter taught us, and what to change.

How often

Weekly hits the sweet spot: enough time for meaningful patterns to emerge, frequent enough to put the findings to work. Prefer reports more or less often? We’re happy to adjust. Delivery day, term and notice are agreed on the initial call.

Data basis

Public data plus your exported analytics or an API connection, if you choose to share them. Weekly by design, so this is not a crisis tool and there are no alerts.

Our approach to data

Is this for you?

A good fit if

You post several times a week, so there’s something to read.

You want an outside view on your channel, every week.

You regularly have to explain your numbers to someone else.

We recommend other services if

You want one bigger analysis, not an ongoing read: see Channel Deep Dive.

You mostly want to know what your competitors are doing: see Competitor Watch.

Pairs with

Before

Not sure yet? Let’s have a chat.

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