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Competitor Deep Dive

A Competitor Deep Dive is a one-time social media competitor analysis of how the brands and creators in your market win attention on TikTok, Instagram and YouTube.

Discover what gives your competitors their edge. We analyse the brands and accounts competing for your audience’s attention, show which formats, hooks and topics carry their reach, and find the gap nobody fills yet.

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What it answers

01Who am I actually competing with for attention?

02Which formats and strategies are working in my market right now?

03What mistakes are others making that I don’t have to repeat?

04What is nobody in my market doing yet?

What it looks like

From a real Competitor Deep Dive on premium cars. The client is made up; every brand, post and number is real.

The strategy map: 15 car brands placed by how much of their reach is bought and how product-led their posts are, with the empty product-led, unpaid corner marked as the client’s lane. — **The strategy map:** every brand placed by how much of its reach is bought and how product-led its posts are. The empty corner is where the client goes in.

The page on Volvo Cars: median organic views, posting rate, share of views bought, shares and comments per 1,000 views, its topics against its typical video, and what to take and leave. — **One page per competitor:** what it makes, what works for it, what to take or leave.

The gap: topics plotted by reach against how often the direct competitors make them, with sound and ASMR, reveals and safety tests in the works-but-rarely-made corner. — **The gap:** topics that carry reach, but almost nobody in the set makes.

What each metric responds to: for shares, saves, comments and likes, the topics that raise each one and the ones that lower it, with a post cover for each. — **What each metric responds to:** which content moves shares, saves, comments and likes, and which holds them back.

What carries reach, by topic: every topic measured against a brand’s typical video.

Formats and hooks: how often the direct set and the attention set use each format or hook, and its reach against a typical video. — **Formats and hooks:** what your set does, what the attention set does, and what reaches further.

The analysis is based on publicly accessible data and was prepared independently, without the involvement, approval or endorsement of the accounts featured.

What you receive

A full report on your market, with the answers on the first page, a page on every competitor’s strategy, and the analysis behind them.

The gap: where your market leaves room, and first directions for what to make there.

Your own questions, answered alongside the standard analysis.

A walkthrough call, where we go through the findings with you or your team.

Scope

How many competitors and platforms, and how many of your own questions, are agreed on the call.

Inside the report

Fifteen strategies at a glance, then a page on each brand.

Where every brand stands: one table for the whole field.

Ten learnings, what to make: five numbered learnings, each with the evidence and the slide it comes from. — Ten learnings, each pointing to the slide behind it.

Porsche’s top 15 posts: a table with topic, length, views, shares, saves, comments and quality engagement, with three post covers. — The addendum: every brand’s top 15 posts, linked.

How it works

01
Kick-off
We start with a call about what you need to get out of this: your questions, your platforms, and which competitors belong in the analysis, including the ones you compete with for attention.
02
Analysis
We collect and analyse your competitors’ posts. There’s nothing for you to do in this phase.
03
Report
We interpret the analysis and write the report.
04
Walkthrough
We go through the findings with you or your team, and answer what comes up.

Usually four to six weeks from kick-off to walkthrough. Need it sooner? Ask us on the call.

Data basis

Public posts and metrics from the competitors we agree on at kick-off, with your own channel as context. Paid reach is (as far as possible) separated from organic, so you compare yourself with what was earned, not bought.

Our approach to data

Is this for you?

A good fit if

Your competitors are growing and you can’t see why.

You’re planning your next quarter or year and want to know what works in your market.

You’re not sure who you’re really competing with for attention.

We recommend other services if

Your own channel is the real question: see Channel Deep Dive.

You want a read every week, not a one-off deep dive: see Competitor Watch.

Pairs with

Before

Not sure yet? Let’s have a chat.

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