Free Sample · Example
This is what a Free Sample looks like.
Platform
TikTok
Niche
German sweets brands
Data
16 accounts, 3,762 videos
Window
Oct 2025 – Oct 2026
Slide 01 / 06
Your question
“What makes people share a sweets video?”
The kind of question a sweets brand’s social lead would bring. To answer it, we looked at 16 German sweets brands on TikTok and their 3,762 videos from the last twelve months.
Slide 02 / 06
What we found
People pass on what a friend can act on.
Trend flavours, limited editions and events are shared two to five times as often as a brand’s typical video. Every metric has its own trigger, and almost all of the category’s reach is bought: between 90 and 95 % of all views sit on paid pushes.
Slide 03 / 06
The evidence
What gets shared, by topic.
Shares are rare: the typical video gets 0.3 per 1,000 views and a third get none. Behind-the-scenes videos lead with 1.7, followed by trend flavours and events at 1.4. Replies to comments and clips without caption or speech are barely shared.
Slide 04 / 06
Winner in your niche
Four channels, each winning one game.
Lindt DE earns 54 % of the category’s organic shares. Katjes has the highest organic reach at 7.6k median views. Cookie Bros gets 4.2 comments per 1,000 views. Hitschies posts 34 times a week, and its views halved as its volume tripled.
Slide 05 / 06
Where you stand
Where every brand stands.
All 16 accounts side by side: followers, the share of posts that are boosted, median views on unpaid posts, and shares, comments and likes per 1,000 views. The top three in every column are marked.
Slide 06 / 06
What to look at next
What could be next?
Three ways to go deeper: a Channel Deep Dive on your own channel, a Competitor Deep Dive on the whole field, or a Competitor Watch every week. The slide also says how the analysis was made, how paid reach was separated, and where its limits are.
About this example
What this is, and what it isn’t.
This is an independent demonstration, not a commissioned client project. We prepared it on our own initiative to show what a Free Sample looks like; no brand asked for it, and the question is one a sweets brand might ask.
All brands and accounts appear under their real names and handles, with their posts and covers as published; nothing has been anonymised. Every post and its public metrics (views, likes, comments, shares, saves) come from the accounts’ public TikTok profiles, collected on 5 October 2026 for 1 October 2025 to 5 October 2026. The paid share of reach is an estimate (Sodalytics Ad Estimate v2), shown as a range; all other figures are observed, and no private analytics were used.
The findings describe patterns in public data for these 16 accounts and this period; they don’t prove what caused a post’s performance. The analysis is based on publicly accessible data and was prepared independently, without the involvement, approval or endorsement of the accounts featured.
Want one for your channel?
Bring one question, or just your handle.